San Fernando Valley Rose Parade Organization
Powered By My Valley Pass
Coming January 2025/2026
About
The San Fernando Valley Rose Parade Organization (501(c)(3) is comprised of volunteers and dedicated individuals with a common vision. Our mission is to highlight the vast population of the various - and culturally unique - communities that make up the historic San Fernando Valley. The participation into the Tournament of Roses elevates local tourism while building relationships with other cities and organizations. It also brings together our community in sharing a common interest of showcasing the beauty of nature and conservation through our float. This opportunity allows us to work with local innovators in a variety of fields to fulfill our mission. As a 501(c)(3) non-profit organization we raise funds to develop, build, decorate, and operate our float.
We are starting the fundraising process to secure a spot in the 2025/2026 Tournament of Roses. Since the cost exceeds $100,000 in the creation of the float, entry fees and other expenses, we wanted to give ourselves time to raise the funds.
My Valley Pass is the official visitors guide for the San Fernando Valley. We are spearheading this campaign to bring worldwide attention and promote tourism to this part of Los Angeles.
For More Information myvalleypass.com
Benefiting Events
My Valley Pass will be producing numerous events around the San Fernando Valley. A portion of the proceeds will be benefiting the San Fernando Valley Rose Parade Organization.
My Valley Pass Events Include:
Movie Nights
Valley Bus Tours
Music Concerts
Comedy Shows
Totally Valley Block Party
Gala Dinners & Many More
For a list of upcoming events Click Here
Learn About The Tournament of Roses History and Help The San Fernando Valley Become Part of A Worldwide Tradition.
MVP Discount Card (Coming Soon)
Soon you will be able to show your MVP Card to save on an array of services, locations and experiences. We will be teaming up with several local Valley organizations and small businesses. If you would like to become a partner send us an email at sfvroseparade@gmail.com
Volunteer Opportunities
Stay tuned as we prepare for an amazing experience in bringing the float to life. We will be announcing volunteer opportunities in the near future. For the latest updates, follow @myvalleypass
Contact Us
For more information send us an email: sfvroseparade@gmail.com